Showing posts with label Printing Tips. Show all posts
Showing posts with label Printing Tips. Show all posts

Tuesday, April 30, 2019

Using a Blank Template



We make it easy to provide your own graphic design for printed products by supplying product templates for every product, in every size. Our templates are designed specifically for our system and take into account many things that you or your designer may not be aware of. These templates will help speed your jobs through production by minimizing common errors and should be used every time you submit your artwork to print.

This guide will teach you how to use our supplied templates.


1) Download your template from the products page
On the left side of the products page, click the “templates” tab (next to the “product info”).



2) Select the product size
Simply click the size product you would like to design and a vector based PDF template will automatically download.




3) Open the template in your design software
Our templates are vector-based and can be opened in all Adobe CC design software.



All templates will indicate the following:
Artwork size (with bleeds)
Finished Size
Cut Line (red). This is where your artwork will be cut. Anything outside this line is considered your bleeds.
Safety Line (blue). All important information must be inside this area.
Fold Lines (green) if applicable



4) Design your artwork on layers ON TOP of the template
The template should always be your base layer. Make sure your artwork extends past the bleeds and covers the full canvas.




5) Save your artwork
When you are finished, delete the template layer and export your artwork as a 300dpi, flattened PDF.





Thursday, March 14, 2013

RGB vs. CMYK






RGB vs. CMYK


There are two primary color models used in today’s graphic design, RGB (Red.Green.Blue) and CMYK (Cyan.Magenta.Yellow.Black). The two vary in numerous ways but the most important difference is the size o each one’s color spectrum. The RGB model consists of ~16.8 million colors while the CMYK model consists of only 1 million. Why does this matter? The short answer, graphic devices (i.e. computers, cameras) use the RGB model but printing devices use CMYK. Therefore, the color conversion is of paramount importance. How is it that CMYK only includes such a small color spectrum in comparison to RGB? One must better understand the color theory behind both in order to fully understand the limitations.



What is RGB?



The RGB color model follows the Additive Color Theory (ACT). This method attempts to create colors by combining two or three distinct colors of light in varying quantities. The reason red, green and blue are the chosen colors to mix is biological. The human eye contains cones which correspond to each of these three colors in particular. So, devices such as a computer monitor use this theory’s methodology to project colors that our eyes will perceive as the correct color tone, even if the color’s spectral distribution is inaccurate. Since RGB devices use this visual trickery they are able to produce a much wider range of colors.


   

What is CMYK?

The CMYK color model relies on the Subtractive Color Theory (SCT). The methodology of this theory is based on the mixture of pigments, such as ink or paint, to create the desired color. It is known that light includes all of the visible wavelengths of color (i.e. a rainbow). So the ideology behind SCT is that mixing specific colors will block out undesired wavelengths and reflect only the desired color. This is an imperfect process, however, as some wavelengths of light are able to reflect through even when combining the colors in perfect quantities. Theoretically, combining Cyan, Magenta, and Yellow in equal parts should create a perfect black. It does not. Pigments of brown are still present.  It is this imperfection that forces printing devices to carry color ink as well as black ink cartridges.


Things to consider.


  • It is important to understand that neither theory is entirely perfect. Both models are capable of creating colors that cannot be replicated by the other. A color that is not producible by a particular model is said to be “outside the gamut.” For example: a pure cyan color is outside the gamut of RGB, while deep blues and rich reds are outside the gamut of CMYK

  • When viewing an RGB image on varied devices there is a chance that the image will appear slightly different. This occurs because each graphic device is color calibrated differently; calibration affects how you perceive an image.

  • CMYK printing has an average accuracy rating of eighty-five percent. Numerous factors contribute to this figure, including: machinery, ink types, and gang run printing. The truth of the matter is that even though there is a fifteen percent margin for error, the error would be unnoticeable to the untrained eye. It would be a miniscule variation in color.


Due to the limitations of each color model, it is necessary for an image created in an RGB model to be converted to a CMYK format before printing. This conversion ensures that the quality of the graphic design remains intact when transferred to printed material. There is currently no creation or printing method that can avoid this limitation, but a skilled graphic artist is capable of converting and preserving effectively.







Tuesday, August 7, 2012

Spot UV: Overview



Today we're going to go over one of our favorite, easy ways to make a full color job exciting using Spot UV! Spot UV printing can be a little intimidating, if you've never heard of it before, so lets start with the basics:

What is Spot UV? 
Spot UV is the application of UV coating to a portion or isolated area of a paper surface, typically to achieve a distinct contrast between matte or uncoated surfaces.
Printed on 16PT Stock with Full Silk Lamination (Matte finish coating) with Spot UV
When should I use Spot UV? 
Spot UV can be used subtly to draw attention to key details in a design, such as making your logo shine or it can also be used as a design element on it's own, to make a texture on an otherwise plain surface. Whether you want to keep it simple or get creative, Spot UV will add that little special unique attribute you want, without raising your bottom line.
How do I set my own artwork for Spot UV? 
When creating a Spot UV Job, we require a second file which is your Spot UV Mask file. The Spot UV Mask file tells us where you want your Spot UV to be placed.Use 100% K to indicate where you would like the UV. All white will indicate no UV coverage. 
Please keep in mind, that the files match up perfectly, to avoid Spot UV being applied to the wrong spot.


How cool does Spot UV look? 
Simply put, Spot UV looks awesome!


Spot UV is also available on:  
Business Cards, Bookmarks, CD/DVD Covers,Door Hangers, Flyers, Greeting Cards, Postcards,Presentation Folders, Rack Cards and Custom Items






Tuesday, April 17, 2012

Types of Paper Folds

There are so many folding styles to choose from! Here are just a few of our most popular folds:



Monday, April 9, 2012

How to count the pages for a Multi-Page Booklet

Multi-page booklets are tricky, but we've made it easy to find out how many pages you need.


Here is how it is done:
Start at the outside cover. The outside cover is “Page 1”, the inside cover is “Page 2” and so on.
Please take a look at the 12-Page Booklet sample below to see how they are set up.





Easy, right? 
Just count the pages the same way you would a magazine. If you need more pages than our 12-page booklet example, just keep counting.