Wednesday, February 18, 2015

PrintGiant Stock Photographs

Stock Images are a great resource to get the best images for your design. We may occasionally send you what is called a "Lightbox", which is an aggregation of images that we think would be best for your project. Now all you need to do is tell us which image you like best with a few simple steps

Step 1: Review the images on the lightbox and select the image you like best and double-click to open the image page


Step 2: Let us know the stock photo number, which is located in the image details. Simply copy and paste the stock image number into an email or our proofing system and send it to us.


And that is all you need to do to let us know which stock photo you want to use!

Friday, December 5, 2014

Proofing a Design: What to look for

Proofing a design can be tricky if you do not know what to look for. Oftentimes you may focus on just the design elements, but you may overlook an incorrect phone number, costing you time and money. It is very important to look over your design in it's entirety and we have developed a checklist to help you do that that! Our checklist is a guide to help you navigate your graphic design artwork when you are proofing.

We suggest starting with the most vital information first: All of the content.
Here are the most common elements to check when proofing:
  • All Contact Details
    • Name(s)
    • Address(es)
    • Web URL(s)
    • Email Addresse(s)
    • Phone Number(s)
    • Fax Number(s)
  • Spelling & Grammar
  • Punctuation
  • Typographical Errors
  • Legal Compliances / “Small Print" (if applicable)
  • Product Codes and Reference Numbers
After you have reviewed your artwork proof for content, you will move onto the second half: The look of your design.
  • Pagination (Confirm the document’s size, page numbering and ordering is correct)
  • General Layout, Color & Imagery
  • Overall consistency with other marketing materials

We also made a printable checklist that you can use to help proof your project:

Download Me: Printable PrintGiant Proofing Checklist - (Right Click > "Save As...")


We hope you found this helpful, but if you have any more questions about proofing your graphic design artwork, please do not hesitate to contact us!






Thursday, March 14, 2013

RGB vs. CMYK






RGB vs. CMYK


There are two primary color models used in today’s graphic design, RGB (Red.Green.Blue) and CMYK (Cyan.Magenta.Yellow.Black). The two vary in numerous ways but the most important difference is the size of each one’s color spectrum. The RGB model consists of ~16.8 million colors while the CMYK model consists of only 1 million. Why does this matter? The short answer, graphic devices (i.e. computers, cameras) use the RGB model but printing devices use CMYK. Therefore, the color conversion is of paramount importance. How is it that CMYK only includes such a small color spectrum in comparison to RGB? One must better understand the color theory behind both in order to fully understand the limitations.



What is RGB?


The RGB color model follows the Additive Color Theory (ACT). This method attempts to create colors by combining two or three distinct colors of light in varying quantities. The reason red, green and blue are the chosen colors to mix is biological. The human eye contains cones which correspond to each of these three colors in particular. So, devices such as a computer monitor use this theory’s methodology to project colors that our eyes will perceive as the correct color tone, even if the color’s spectral distribution is inaccurate. Since RGB devices use this visual trickery they are able to produce a much wider range of colors.


   

What is CMYK?

The CMYK color model relies on the Subtractive Color Theory (SCT). The methodology of this theory is based on the mixture of pigments, such as ink or paint, to create the desired color. It is known that light includes all of the visible wavelengths of color (i.e. a rainbow). So the ideology behind SCT is that mixing specific colors will block out undesired wavelengths and reflect only the desired color. This is an imperfect process, however, as some wavelengths of light are able to reflect through even when combining the colors in perfect quantities. Theoretically, combining Cyan, Magenta, and Yellow in equal parts should create a perfect black. It does not. Pigments of brown are still present.  It is this imperfection that forces printing devices to carry color ink as well as black ink cartridges.


Things to consider.


  • It is important to understand that neither theory is entirely perfect. Both models are capable of creating colors that cannot be replicated by the other. A color that is not producible by a particular model is said to be “outside the gamut.” For example: a pure cyan color is outside the gamut of RGB, while deep blues and rich reds are outside the gamut of CMYK

  • When viewing an RGB image on varied devices there is a chance that the image will appear slightly different. This occurs because each graphic device is color calibrated differently; calibration affects how you perceive an image.

  • CMYK printing has an average accuracy rating of eighty-five percent. Numerous factors contribute to this figure, including: machinery, ink types, and gang run printing. The truth of the matter is that even though there is a fifteen percent margin for error, the error would be unnoticeable to the untrained eye. It would be a miniscule variation in color.


Due to the limitations of each color model, it is necessary for an image created in an RGB model to be converted to a CMYK format before printing. This conversion ensures that the quality of the graphic design remains intact when transferred to printed material. There is currently no creation or printing method that can avoid this limitation, but a skilled graphic artist is capable of converting and preserving effectively.







Monday, December 3, 2012

Monday, November 5, 2012

NOVEMBER: Monthly Special

NOVEMBER
Monthly Printing Special

5.5" x 8.5" Postcards
14PT • UV Front • 4/4 • 2 Day Turnaround

Click HERE to view pricing
www.PrintGiant.net
Unlimited Use: November 2012

Friday, October 12, 2012

EVENT PROMOTION SPECIAL

PrintGiant's
EVENT PROMOTION SPECIAL

We all know that social media plays an important role in marketing events.
So why not make everything look as good as your flyer?

We have developed a package that will help your team promote on the streets and on your social media pages too. Our well versed team can give you a custom flyer design matching the theme of your event, a custom facebook cover photo and three custom profile pictures, to give your team some variety.


1,000 4X6 Postcards on 16pt, 4/4 with UV
+ Free Shipping
+ Flyer Design
+ Facebook Event Page Image
+ Facebook Cover Banner
+ Three (3) Facebook Profile Photos 
 -- $250 --
*Upgrade to 5,000 Postcards for only $375



1,000 5.5x8.5 Postcards on 16pt, 4/4 with UV
+ Free Shipping
+ Flyer Design
+ Facebook Event Page Image
+ Facebook Cover Banner
+ Three (3) Facebook Profile Photos 
 -- $350 --
*Upgrade to 5,000 Postcards for only $475



Interested? Call 888-924-4268 to learn more.

Tuesday, September 4, 2012

September: MONTHLY SPECIAL


SEPTEMBER
Monthly Printing Special

BROCHURES/FLYERS
8.5x11  • Full Color • AQ Coating • 100# Gloss Text
with or without folding


Click HERE to view pricing

Unlimited Use: September 2012